Bringing Iconic Brands
to Leading Retailers

At Brands to Retail, we empower iconic brands to thrive in the competitive retail landscape. Our expert strategies ensure your brand stands out and connects with consumers effectively. Our mission is to be the go-to partner for brands seeking to maximize their reach and impact in the retail sector

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Connecting exceptional brands with innovative retail solutions

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Over 150 combined years of experience

Nearly $1 billion in retail sales generated

Full integrated service offering

overview

Transforming Brands for Retail Success

At Brands to Retail, we empower iconic brands to thrive in today's competitive marketplace. Our expertise in acquisitions and distribution ensures your brand reaches its full potential.

A diverse portfolio that includes both established and emerging brands.

From office supplies to sporting goods- we have a wide range of brands and categories

Strong relationships with leading retailers globally.

Ensuring seamless product placement and brand visibility.

Creative home-grown innovations that serve consumer needs

A track record of success in developing creative, market-ready products that stand out.

Find Our Brands At:

And many many more!

Our Services

01
Brand Aquisitions
Brand aquisitions

Acquiring Iconic Brands

Identifying and acquiring iconic brands to enhance our portfolio

Our market expansion strategies help brands reach new heights. We connect established and emerging brands with top retail platforms.

02
Licensing Agreements
Licensing Agreements

Strategic Licensing Solutions

Structuring agreements that leverage brand strength in retail

We specialize in integrating digitally native brands into traditional retail spaces. This approach enhances visibility and customer engagement.

03
Distribution Partnerships
Distribution Partnerships

Guiding Digital Brands into Retail

Creating pathways for digital brands to enter traditional retail markets

We specialize in integrating digitally native brands into traditional retail spaces. This approach enhances visibility and customer engagement.

04
Market Strategy Distribution
Market Strategy Distribution

Customized Approaches for Retail Success

Crafting tailored strategies to optimize retail placement

Our growth strategies empower brands to achieve greater success. We link both established and up-and-coming brands with leading retail platforms.

our brands

Our Brands

Discover the brands we've proudly partnered with.

our approach

Transforming Brands for Retail Success

At Brands to Retail, we empower iconic brands to thrive in today's competitive marketplace. Our expertise in acquisitions and distribution ensures brands reach their full potential.

Invest

We build on a strong portfolio of innovative brands, driving growth through strategic investments, industry-leading talent, and partnerships with top retailers like Target, Walmart, and Staples. With hundreds of product innovations and a clear vision for expansion, we’re setting the stage for long-term success.

Innovate

We drive innovation by transforming consumer insights into disruptive, market-leading products across our core, new, licensed, and acquired brands. Powered by our product development partnerships, with decades of expertise in design, engineering, and retail, we consistently deliver unique products with protected intellectual property.

License

We bring Amazon brands to life in retail, managing every aspect of operations—from marketing to supply chain—while maintaining quality and brand integrity. With exclusive rights to North American brick-and-mortar retail, we help brand owners scale faster, protect their Amazon business, and unlock new value with minimal risk.

Aquire

We strategically acquire brands with strong retail presence, scalable growth potential, and valuable intellectual property. Our focus is on omni-channel brands thriving in traditional retail and driving innovation in key growth categories.

About Us

About Us

At Brands to Retail, we specialize in elevating iconic brands by strategically bringing them to the forefront of the world’s leading retail platforms. With a strong focus on acquisitions and licensing/distribution agreements, we enhance the market presence of established brands while seamlessly integrating digitally native brands into retail environments.

Our expertise has facilitated nearly $1 billion in retail sales for the brands we own, license, or distribute. We are dedicated to fostering growth and creating meaningful partnerships that benefit brands and retailers alike.

Meet the Team

Dan Perella

Co-Founder/Managing Director

Tony DeCarlo

Co-Founder/Managing Director

Matt Rafn

Chief Operating Officer

Sean Williams

Sales Director

John Terwoord

Chief Financial Officer

Scott Gotham

Senior National Sales Manager

Eric Klosky

Creative Director

Ashlee Hietanen

Senior Marketing Manager

Ben Hietanen

Senior Marketing Manager

Jessica Westman

Sales and Marketing Analyst

Bradley Zucco

Sourcing and Purchasing Specialist

Corey Simcovich

Operations Manager

Jess Kindilien

Senior Account Coordinator

Bryan Lizano

Senior AR / AP Specialist

Meet the Team

Dan Perella

Co-Founder/Managing Director

Tony DeCarlo

Co-Founder/Managing Director

Matt Rafn

Chief Operating Officer

Sean Williams

Sales Director

John Terwoord

Chief Financial Officer

Scott Gotham

Senior National Sales Manager

Eric Klosky

Creative Director

Ashlee Hietanen

Senior Marketing Manager

Ben Hietanen

Senior Marketing Manager

Jessica Westman

Sales and Marketing Analyst

Bradley Zucco

Sourcing and Purchasing Specialist

Corey Simcovich

Operations Manager

Jess Kindilien

Senior Account Coordinator

Bryan Lizano

Senior AR / AP Specialist